![]() ![]() ![]() “Why are you STILL using Avid? It’s so old! It needs an update!” – Client The Media Composer UI, and the growing user base Add to that a global demand for our opinions via services like Facebook and Twitter, and we could easily refer to this era of humankind as “The Age of Criticism”.Īnd so, to all app designers and engineers everywhere including those at Avid, I say: “Ha! No pressure!” As critics we lash our lists onto everything, from surfing the web to editing in NLE apps to noticing the differences between browsing Netflix on our phones versus Apple TV. So how the heck can anyone agree? In short, we can’t but that doesn’t stop us. We’ve spent years mentally cataloguing every interface we’ve ever seen with vile hatred or divine reverence. When we find one we love, we want it mimicked everywhere, don’t we? Remember the 1990’s Star Trek LCARS craze? Remember how after the iPhone launched, everything had to look like Jony Ive designed it?Īnd oh, how we love to be critics of our beloved interfaces. Whether artful or ugly, deeply integrated or not, someone took the time to craft every part of every interface we touch. They all have something in common: someone designed them. From the dashboard in your car, the panel on your stove, the buttons in the elevator, the remote in your hand and the apps on your phone, to Google and Facebook, none of us can navigate through five minutes of living our lives without dealing with some sort of an interface. User interfaces are our way of controlling everything, and I’m not just talking about Avid Media Composer. ![]()
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